Content creation is the act of producing information that will be consumed by end users.

Everything you’ve seen online is content.

But they are in various formats:

• Text
• Audio
• Photograph
• Video

For each type of content, there are specific mediums used to produce them and share.

For example, Instagram is purely video and picture content with little text kind of content. Sometimes, you see audio too.

YouTube is fully video. Although, the story feature that has been added to it is making it pictorial too. And you can see audio as well.

Podcasts platforms like Anchor, Spreaker, Podbeans… are strictly audio-based platforms.

If you want to choose the kind of content to create, you will need to consider these:

Your ability

Do you like writing more than making videos or speaking more than writing?

If you know where your strength lies, you can use that to start.

Your audience

If you want to write for teenagers, TikTok is the place or Instagram or Snapchat.

That means you have to be free with videos.

The opportunity

Current trends show that video is the future of content creation. And it’s true.

That means if you learn video content creation, you’re good to go in terms of grasping the attention you need.

Little caveat…

You need to also know that sometimes, you can start with one, and then, over time, you develop yourself in other areas.

For example, you can start with writing and then see yourself doing videos more often or audios as well.

Al you need do is just start and learn along the process.

It’s just a process.